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Milton Glaser | Shop | Looking Is Not Seeing Poster, 2009
Milton Glaser | Shop | Looking Is Not Seeing Poster, 2009 | This perverse poster celebrating Milton Glaser's show at the Visual Arts Gallery (September 2009) violates the fundamental rule of poster design. Above all, a poster must be visible.

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Looking Is Not Seeing Poster, 2009
Milton Glaser
Posters > Looking Is Not Seeing Poster, 2009
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Looking Is Not Seeing Poster, 2009
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Description

This perverse poster celebrating Milton Glaser's show at the Visual Arts Gallery (September 2009) violates the fundamental rule of poster design. Above all, a poster must be visible. This poster deliberately challenges that assumption by being barely perceivable. The message emerges only as a consequence of sustained observation. After a few moments of staring at the poster, both the message and the color range become increasingly obvious. A miracle of perception? Perhaps.

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